Pillows are an interesting concept. I slept without one for quite some time, and then years later I can’t tell you how I did that. My neck must have just disappeared? I honestly have no idea. You can go to Target and find cheap pillows and then go to Bed Bath and Beyond and see something that has gel in it which costs four times as much. Pillows should be replaced about every six months or so, which I’m guessing very few people do no matter what they tell you. Of course, that may just be the recommendation of the National Assn to Sell More Pillows, I have no idea, I didn’t do the research.
Just like any consumer purchase, it can be hard to determine what someone may need. Down, foam, synthetic, cotton: most people face way too many choices a day to begin to sort out what is best for their head and neck. They could ball up a sweatshirt and use that just as easily and save themselves from the internal torment of trying to decide between the $20 and the $30 pillow. Making it easy for people to decide on something would be ideal. Especially figuring out how to encourage them to change their pillow out more often. Showing them how they become infested with dust and how they lose their form quickly could be a good way to go.
Eddie Bauer, Garnet Hill, and Sleep Number typically show up for the best pillows for your neck and shoulders, but at prices showing up routinely at around $100, it’s just unreasonable to expect the average person to spend that much every six months for every pillow they own in their home. Our featured mattress brands tend to have some high-ratings themselves too. You can see why this would be a profitable market for the right person.