Some people (who may or may not tend to flock to Colorado) love camping. There are lifetime campers who will continually need gear replaced for many years to come. They know what they brands and features they want whether they’re renting or buying.
However, there are a lot of people who want to try hiking every time a movie comes out that sparks an outdoor trend. Camping requires a lot of commitment and it can be daunting to actually determine what just ‘trying it out’ means. One marketing technique is to have an experienced camper rent equipment and serve as a guide for a low price to those on the fence.
Of course, there are places that do this, but for the novice camper it can be hard to navigate. The beginner lives in the city, and they’re likely to go online first. If an ‘on the fence’ camper wants to give you money, then you’d better make it easy for them to do so. You should make prices clear upfront, the relevant information easy to find, and ensure all questions can be answered quickly. Quick searches turn up some of these things, but not all and descriptions are written as if someone already knows the camping world. Low-price, all-inclusive packages could really appeal to someone who is just starting out with some very basic instructions. (This is a sleeping bag, and you use it to sleep when a bed isn’t available…)
Sleeping on a trail or in a tent can be the most off-putting thing to city dwellers who have certain standards. It’s certainly the first reason I want to bail from a camping trip. But there are profits to be made on marketing to potential outdoors-y people, and for those who would like to be for the day. For example, the Eddie Bauer Airbender has an inflatable mattress built into the bag and runs up to $800. Campers look for light-weight, warm, comfortable bags. The Micro MC Summit and the Big Agnes are both well rated brands which aren’t quite as expensive and definitely worth considering. Keeping your audience and their goals is pivotal for marketing in general, but especially breaking into a more niche group of people. Get people out there for one day without being eaten by a bear, and they might consider buying that same sleeping bag you originally rented to them, or at least renting it again.