Tempur-Pedic is the story of a company facing some major odds of success, and employing some extreme perseverance to finally reach their goal. Tempur-Pedic mattresses are made from memory foam which has an interesting history. In the 1960s, NASA commissioned the development of it to help crash gear for astronauts, and after that it was used for football helmets. Finally in the 90s, it was developed for mattresses. It’s made from polymers (complex plastics) and it’s not easy to design. The process was imprecise and expensive and only the Swedish company Fagerdala was interested in taking on this complex task. After much trial and error, they produced the mattress which would eventually lead to the very profitable company we now know today.
Because of the process, it was incredibly expensive and was first only used in hospitals. The ill effects of lying in a bed for long periods of time were significantly lessened by memory foam. You can imagine how valuable this could be to those needing to undergo long recovery periods or treatments. You can also imagine how difficult it must have been to study and invest and struggle with the many steps involved to try to determine how to mass produce these mattresses without knowing exactly what kind of demand would be out there for them in the public sector.
It’s easy to think that profitable companies just chug along and make their money by overcharging you for whatever the product of the day is. ‘New and improved’ are just marketing slogans that have ceased to have any meaning. But in reality many large corporations take huge risks to bring innovations to the marketplace. Some don’t pan out, but Tempur-Pedic had the courage to take on an endeavor that no other company would touch and it paid off. There’s no denying that Tempur-Pedics are incredibly sought after and valued mattresses of today.