I feel at least a little vindicated after I spent so much time talking about the many factors of mattress buying when I came across a ‘study’ from Consumer Reports. It states that 40% of mattress purchasers experience some form of buyer’s remorse. Like every other survey of all time you have to consider the data size, the motivations of the people answering, who’s asking the question and how it’s phrased, and the fact that most people tend to have some sort of regret after any large purchase. Something about seeing the new state-of-the art mixer that they could have afforded if they’d just slept on their old mattress for an extra few years. That 35-year-old mattress grandma died in wasn’t really that bad, was it?
When you take all of those things into account, maybe I’m not so vindicated. But I do think that it is a situation where people become too overwhelmed. My body is different from the salesperson’s body, and it’s different from the bodies of everyone who made the mattress and it’s different for everyone who wrote the website or informational material on that product. Theoretically, we all have different mattress needs. Some people know what they want, and over time they manage to still be just as happy with their decision. Or at least, they say they are. But most of the time, people just make choices based on convenience. They’re too taxed during the day to devote the brain power to 100 different varieties of mattress, support, comfort, etc. And for all the warranties and guarantees that are out there, you have almost half of people reporting they made the wrong decision even with all of the ways manufacturers sand sales people try to give them an out.
And, of course, it’s possible to over-think the decision too. There are a group of people who will take an extreme amount of time to go over all the brands before they finally come to a decision, but at that point you’ve talked yourself in and out several different kinds of mattresses or more. You could easily start wondering if sleeping on a park bench would be easier than deciding between the $3000 Sealy over the $2500 Ikea brand.
So what to do once you’ve decided that your mattress isn’t for you? Certainly one way for people to go is to just accept what is in front of them and what will be, or you could try to break into the mattress toppers market. Mattress toppers sound like the poor man’s solution to the expensive decision of buying a mattress. You can get a topper to soften up a firm mattress or to attempt to fill in the gaps of a sagging one. They feature memory foam (which is apparently everywhere nowadays), latex or gel foam which all help with pressure on the joints, pain and muscle support.
So obviously it goes both ways. It’s the seller striving to fit the needs a little bit better, no matter what they may be. And it’s the buyer not just picking out the closest one to him and then later on complaining that he made the wrong decision. Also, it’s up to the buyer to take advantage of all those fancy guarantees, and it may even be worth the store or manufacturer making it extremely easy for someone to use the warranty as well, logistic-wise. It would encourage more trust for the company and leave a great impression in people’s minds.