Why I am a sleep entrepreneur

Jason Cress sleep entrepreneur
Reading a book before bed

Jason Klasey is a sleep entrepeneur.  What exactly does that mean?  Basically he is just like any other entrepreneur, he forms companies and helps them grow.  Except his company focuses on making you sleep better.  This means he provides products and services like mattresses, sleep aids, and methodologies on what can help you sleep better.  Here is an interview with him where he talks about how he became a sleep entrepreneur.

How did you end up focusing on sleep and relaxation?

Out of college I started another company that sold high end chairs to offices.  These chairs were extremely expensive, due to the ergonomic properties.  Being a young person, I thought I was seriously duping these companies.  Who would pay so much for a chair?  Well after working a few years at a desk, I spent an incredible chunk of change on a new chair for myself.  The fact of the matter is that these items in our life that seem so basic have a dramatic impact on our life, physical health, and happiness.  So through that company, I became a huge fan of taking care of myself.

One thing I again didn’t think about throughout this whole process was sleep.  I was so tired all the time, working long hours, but never thought about how I could sleep better and improve my life.  Instead I just drank more coffee and hoped for the best.  Finally one day I was laying there, so tired and uncomfortable on my $100 used mattress, and it hit me; sleep items could have an even bigger impact on items than chairs do on your daily life.  I sold my company and started focusing on sleep shortly after that.

What products do you use to enhance sleep in your own life?

Personally I’m a fan of the Saatva mattress you get really great bang for your buck, and it’s a very cool company that I admire from an entrepreneur’s perspective.  I’ve had a Saatva for about a year and I’m a huge fan.  I’ve had a Sealy and Verlo in the past, which were fine for me, but I think Saatva took it to the next level.  A new company on the market, Casper, is becoming very interesting to me, so I might try out one of their mattresses soon.

I also use a noisemaker.  This isn’t necessarily best sleep practice, you can actually develop some bad habits if you use this regularly.  However I live on a very noisy street, so it’s more out of practicality than desire.

Finally, and perhaps most importantly, I use a tempurpedic pillow for obvious reasons.  I think this is the best product you can get to have a big impact on your sleep and quality of life.

Any last words?

Sleep isn’t all about products, it’s also about your mental and emotional state.  When people ask me what the number one thing they can do to improve their sleep cycle and get deep REMs, I say to meditate.  Get yourself calm, relaxed, and don’t look at a computer screen for a while.  You’ll see great returns if you do this even for only a few weeks regularly.