Some of our favorite new entrepreneurs

One entrepreneur that we really admire is the founder of Casper mattress, Philip Krim.  Casper has been named the Warby Parker of Mattresses, meaning they provide a high-quality product exclusively online with a big focus on brand and customer service.  He’s taking on the biggest mattress brands, thus far with great success.  Philip spent time at Vocalize Mobile and The Merrick Group, and has strong personal connections to the New York startup community.

This market certainly isn’t the sexiest thing to come across venture capital’s desk – however Philip has managed to land funding from some premier VCs, including Lerer Ventures, Norwest Venture Partners, Crosslink Partners, and Correlation Ventures.  So far the Casper mattress reviews are very strong, with people noting the great quality of the product and the fair price.  We expect more great reviews, particularly since they have a really nice Manhattan show room that is all the rage.  They launched earlier this month, and reportedly did tremendous sales on their first day.

Here’s the new mattress getting unboxed:

The big question with Casper is whether it consumers will feel comfortable buying a mattress online.  The company argues that laying for a mattress for a couple minutes in a showroom doesn’t actually give you an understanding of how well the mattress will treat you after sleeping on it for a month.  So instead of the show room, they have a generous return policy that lets you return the mattress after 30 days, no questions asked.  In my mind this is a great leap forward for customers and will pay big dividends for this company in the future.

Casper currently only has one model, the medium-firm, which supposedly fits the majority of sleepers.  With such a quality mattress at such a reasonable price, even if it’s not a perfect fit, it’s going to be a huge upgrade from what I’m currently sleeping on.  We’re very excited to see where Casper lands amongst the competition in their effort to provide the best luxury mattress online!