Tempur-Pedic’s GrandBed will run you $8500 without tax for a California King. Staying in business for them is about attracting people who understand the price of comfort. Tempur-Pedic has a reputation for helping with back and neck pain as well as for those with restless partners. Their famous commercial features a girl bouncing up and down on a bed while a glass of wine stays upright not more than a few inches away. No transfer of motion means more sleep for couples. Tempur-Pedic seems better suited for older people. Bizarrely, a substance that doesn’t spring back quickly but rather remains compressed makes me feel frustrated. However, when someone with chronic back pain sees a difference from a memory foam mattress, then there’s very little limit to what someone will pay to rid themselves of the pain. The company still hold contracts with hospitals to help those who are bed-ridden. Another thing to set them apart is that they showcased their flexible bed bases. Their foam is obviously able to conform to individual’s bodies and therefore able to conform to anything else. Adjusting to whichever way feels the most comfortable is certainly attractive for lumbar support. They also offer some attractive features like a cooling material for those who become overheated at night, as well as material that is said to hinder dust mites. How this might happen still seems unclear from their website, but still a great way to market for those concerned about the longevity of their expensive mattress. They offer a 90 day trial, and a 10-year warranty. They sell sheets too, and they offer a limited warrant on sheets for a year. Thought that was kind of classy as I’ve never seen a warranty on something routinely subjected to bodily fluids on a daily basis. Also, their prices include free delivery, set-up and removal of your old bed.

Pillows are an interesting concept. I slept without one for quite some time, and then years later I can’t tell you how I did that. My neck must have just disappeared? I honestly have no idea. You can go to Target and find cheap pillows and then go to Bed Bath and Beyond and see something that has gel in it which costs four times as much. Pillows should be replaced about every six months or so, which I’m guessing very few people do no matter what they tell you. Of course, that may just be the recommendation of the National Assn to Sell More Pillows, I have no idea, I didn’t do the research. Just like any consumer purchase, it can be hard to determine what someone may need. Down, foam, synthetic, cotton: most people face way too many choices a day to begin to sort out what is best for their head and neck. They could ball up a sweatshirt and use that just as easily and save themselves from the internal torment of trying to decide between the $20 and the $30 pillow. Making it easy for people to decide on something would be ideal. Especially figuring out how to encourage them to change their pillow out more often. Showing them how they become infested with dust and how they lose their form quickly could be a good way to go. Eddie Bauer, Garnet Hill, and Sleep Number typically show up for the best pillows for your neck and shoulders, but at prices showing up routinely at around $100, it’s just unreasonable to expect the average person to spend that much every six months for every pillow they own in their home. Our featured mattress brands tend to have some high-ratings themselves too. You can see why this would be a profitable market for the right person.

Serta took the collaborative approach in 1931 when 13 independent manufacturers decided to get together to start stepping up their competition against the national brands. They didn’t have the name recognition, but they did pool their mattress licenses and collective knowledge to help them stay ahead of the game. Up until Serta came along, the outermost layer of the mattress needed to be sewed into the material in a process known as tufting. This was a great technique because it meant the material wouldn’t shift or otherwise lose consistency over time. However, in order to do this, you needed buttons which were interspersed on that top layer which provided dips in the mattress itself. Serta engineered the first tuftless mattress for better support and comfort to the public. Their endeavors proved successful and as Serta grew, it became a trusted favorite in many households. Serta is still privately owned, but the National Bedding Company (NBC) holds the largest share of the company and the largest amount of licenses. It still remains composed of different manufacturers all benefitting from each other’s expertise. It’s certainly one way to go, and despite the different clichés about teamwork from ‘too many cooks spoil the broth’ to ‘two heads are better than one’ it all just depends on the situation. Some people are better working in a group while others aren’t. In this case there’s no telling what would have happened if 13 separate mattress companies had decided to just forge through on their own, but it’s likely they wouldn’t be around today given the changing face of the industry. Different opinions and experiences were shared to inspire new and better ideas, and most importantly stay in business. You can learn from their experience by being open to other’s opinions to make continual improvements.