Tempur-Pedic is the story of a company facing some major odds of success, and employing some extreme perseverance to finally reach their goal. Tempur-Pedic mattresses are made from memory foam which has an interesting history. In the 1960s, NASA commissioned the development of it to help crash gear for astronauts, and after that it was used for football helmets. Finally in the 90s, it was developed for mattresses. It’s made from polymers (complex plastics) and it’s not easy to design. The process was imprecise and expensive and only the Swedish company Fagerdala was interested in taking on this complex task. After much trial and error, they produced the mattress which would eventually lead to the very profitable company we now know today. Because of the process, it was incredibly expensive and was first only used in hospitals. The ill effects of lying in a bed for long periods of time were significantly lessened by memory foam. You can imagine how valuable this could be to those needing to undergo long recovery periods or treatments. You can also imagine how difficult it must have been to study and invest and struggle with the many steps involved to try to determine how to mass produce these mattresses without knowing exactly what kind of demand would be out there for them in the public sector. It’s easy to think that profitable companies just chug along and make their money by overcharging you for whatever the product of the day is. ‘New and improved’ are just marketing slogans that have ceased to have any meaning. But in reality many large corporations take huge risks to bring innovations to the marketplace. Some don’t pan out, but Tempur-Pedic had the courage to take on an endeavor that no other company would touch and it paid off. There’s no denying that Tempur-Pedics are incredibly sought after and valued mattresses of today.
All successful companies have to stay innovative and Serta is no exception. They are not the Serta of Yesterday. Serta offers a lot of different options for every kind of need, and talks up their well-earned awards and how many satisfied customers they have. As well they should; they’re an extremely trusted brand. They offer a 45-day comfort guarantee so you can return your mattress if you’re not sold on how much it helps your body. However, given the amount of effort that goes into a return, I wonder how often people actually take advantage of that unless they downright can’t sleep on the mattress. They also offer a one-year warranty. One huge success that keeps Serta with some consistent business would be the smart move to win the lion’s share of hotel businesses. For all the rooms out there in all the towns in the United States, that’s a pretty big accomplishment and it gives them a lot of exposure. Even the Bellagio trusts Serta for all of their upper-crust customers, and Serta offer a way for their customers to get that comfort at home. Marketing-wise I think they did a great job with the sheep. Some might find it corny or annoying, but I think it’s pretty cute and a good way to give your potential customers a way to remember you. Their website even makes up little stories to go along with each number. It’s a way to make you think about what it feels like to be so relaxed you can’t stay awake, I don’t know about you but that’s a beautiful feeling to associate for me. One note about their website, it’s not as upfront about prices as Sealy or Tempur-Pedic’s are, possibly because if price is a factor then you probably aren’t on the right site. Even their little 5 question survey about what you want out of a mattress mentioned nothing about price, and typically budget is a factor in purchasing. Keeping clientele in mind is important but so is ensuring a company has nothing to hide. People will certainly find out eventually, and in the electronic age they aren’t likely to find out after they’ve already become enamored with a certain model.
Entrepreneurs have taken over the mattress industry. Prior to about two years ago, there were really just two major companies who owned pretty much the entire industry. This duopoly dominated because no one had really brought the disruption to the industry by going online in any meaningful way. That has all changed now. Casper, Saatva, Leesa, Yogabed, and many more have taken the industry by storm, and I see more and more companies entering the space in the next couple of years. As an entrepreneurial writer, I get really excited when I see an industry get disrupted. I’ve been following the Uber NYC mayor debate pretty fiercely. It’s just another example of a set of entrepreneurs really just taking on an industry that has been stuck in its ways for a long time. Why did these mattress companies take over the industry with seemingly such little effort (and why aren’t the established companies scared?)? Well, the number one reason is that there were just absolutely huge markups. A mattress that might cost $200-300 would eventually be sold at a retail store for $2,000. How is that the case? Well, the manufacturer needs to make a profit (see more info from Consumer Reports). There are delivery charges to get the mattress to the store. The store has to pay for all the expenses that a normal retail store has to pay for. The retailer also has to make its profit. The mattress salesperson also gets a commission too. When you add up all that money, it makes sense that the mattress would end up costing a lot of money for the consumer. But what if there was a company that could cut out all those expenses? That’s exactly what these innovators have done. They cut out the middle man and went direct online. They cut out all those unnecessary expenses and pass the savings off to the middleman (see reviews of different online mattress retailers). It makes a whole lot of sense. So, the initial disruption has happened, and the companies that are doing it are very successful at what they do. What’s going to happen going forward though? Here’s what one entrepreneurial writer thinks. I think it’s going to become increasingly difficult to differentiate between companies. The existing online players will come out with even more products. The old manufacturers will try to enter the online-only world as well. Margins will get squeezed as the advertising costs will only go up. It will be hard for consumers to decide between the many different options available to them. For that reason, there will be more mattress review sites out there too. The blue ocean and free reign of profit will probably go away, as there will be too many competitors in the space. Some of the companies will have to go away, and others will probably merge with each other. I think the percentage of people who buy online will only go up, but at the same time consumers will literally […]
Sealy might be under Tempur-Pedic’s great big sky, but I think I like their site the most. Sealy is mostly upfront and not overwhelming, they have a section that assures you that choosing doesn’t have to be confusing. Instead of then sending you to a page with a bunch of questions about what you want or ‘only’ 16 choices of the best mattresses on the market, they lay things out between Inner Springs, Hybrid, Latex or Memory Foam, and they give you the starting prices. Granted when you click for more information, pricing becomes harder to find after that. Trying to determine the state of businesses today is hard without inside information. No mattress site is going to tell you that they’re selling something that’s going to hurt your back, so I’m getting a little tuckered out from hearing the word ‘support.’ Sealy does seem to have a few different options like the hybrid which is the inner spring and foam together for both comfort and support. If other companies offer this, it was easiest to find on Sealy. When you think of staying ahead of the curve, you have to think about who is buying the product. There are people out there who will dig and dig until they have cross comparison charts with all of the main mattresses and features. These people don’t need a blog like this, or any kind of quick summary. They will go over everything until they come up with an aggregate that helps them make their decision. However, Sealy seems to boil things down a little bit more for the average consumer who doesn’t need to be confronted with so many options which ultimately start to look the same after a while.
I feel at least a little vindicated after I spent so much time talking about the many factors of mattress buying when I came across a ‘study’ from Consumer Reports. It states that 40% of mattress purchasers experience some form of buyer’s remorse. Like every other survey of all time you have to consider the data size, the motivations of the people answering, who’s asking the question and how it’s phrased, and the fact that most people tend to have some sort of regret after any large purchase. Something about seeing the new state-of-the art mixer that they could have afforded if they’d just slept on their old mattress for an extra few years. That 35-year-old mattress grandma died in wasn’t really that bad, was it? When you take all of those things into account, maybe I’m not so vindicated. But I do think that it is a situation where people become too overwhelmed. My body is different from the salesperson’s body, and it’s different from the bodies of everyone who made the mattress and it’s different for everyone who wrote the website or informational material on that product. Theoretically, we all have different mattress needs. Some people know what they want, and over time they manage to still be just as happy with their decision. Or at least, they say they are. But most of the time, people just make choices based on convenience. They’re too taxed during the day to devote the brain power to 100 different varieties of mattress, support, comfort, etc. And for all the warranties and guarantees that are out there, you have almost half of people reporting they made the wrong decision even with all of the ways manufacturers sand sales people try to give them an out. And, of course, it’s possible to over-think the decision too. There are a group of people who will take an extreme amount of time to go over all the brands before they finally come to a decision, but at that point you’ve talked yourself in and out several different kinds of mattresses or more. You could easily start wondering if sleeping on a park bench would be easier than deciding between the $3000 Sealy over the $2500 Ikea brand. So what to do once you’ve decided that your mattress isn’t for you? Certainly one way for people to go is to just accept what is in front of them and what will be, or you could try to break into the mattress toppers market. Mattress toppers sound like the poor man’s solution to the expensive decision of buying a mattress. You can get a topper to soften up a firm mattress or to attempt to fill in the gaps of a sagging one. They feature memory foam (which is apparently everywhere nowadays), latex or gel foam which all help with pressure on the joints, pain and muscle support. So obviously it goes both ways. It’s the seller striving to fit the needs a little bit better, […]
It’s hard to think about cleaning your mattress. They’re big, bulky, and heavy. They’re also not asking you for $50 to buy new jeans, so they tend to really fall to the back of our minds. Once in a while, we might rotate them which is a big enough chore on its own. It’s an injury waiting to happen for me. What normally makes me take a little bit more notice to my mattress is seeing the studies done about the number of dust mites lurking in your home, but it’s still not easy to think about where to start when cleaning it. Stains, wear and tear, weird bugs hanging out in there, it all means there should be more emphasis on caring for your mattress beyond just Febreeze it every once in a while. It’s safer and it protects a product that was likely a serious investment. Seven years is about the amount of time that people are recommended to keep their mattress and a lot can happen over seven years. Cleaning won’t help sagging springs, but it will help the quality of time people do have with it. Mattresses might be overlooked when carpet or upholstery cleaners come to your home, but there’s money in to be made from marketing deep cleaning of them. Like any cleaning service, it can be hard to determine how much to charge for something. A mattress could need just a quick spruce with steam or it could be completely covered in remnants from someone’s drinking binge or stomach virus. Consider focusing on the benefits of fresh air, and ridding your home of years of trapped odors and stains. For every time you’ve sweated through a sheet or had a child have an unfortunate occurrence, you can make the case that a reliable professional is necessary to save your mattress with proper care and germ-killing detergents. Almost everyone sleeps on a mattress that needs to be cleaned so getting the right message out en masse could garner a serious response. There are many reasons to just get through a long day filled with stress only to turn in without a second thought, but you can show people the health benefits of sleeping in an environment that has been given the attention it deserves.
If you just bought a new mattress the other day, you most definitely want to know how you can take care of it so that you can use it for a long period of time. Just try to think of your mattress as an investment. If you really want it to serve you better, you need to take good care of it. In any case, you do not want to keep making trips to the stores in town just to buy mattresses every other time. Without much ado, here are some tips that might help you take care of your mattress effectively: Make Use of a Mattress Protector The best way through which you can prolong the life of your mattress is through the use of a mattress protector. A good protector is both breathable and waterproof. It helps to prevent dust, bed bugs, mildew, and mold buildup. The reason why you have to go for a waterproof protector is because most of the mattresses in the market today are layered using polyurethane foam on their surfaces. Foam tends to lose its resilience when it comes into contact with moisture. Use the Right Bed Frame Many people around the world tend to underestimate the essence of a bed frame. The bed frame is like the foundation of a house. If you want your new mattress to serve you for long, you ought to ensure it is held in place by a strong frame. The frame helps to hold the mattress in place so that some parts don’t get worn out faster than the others. Rotate Your Mattress from Head-To-Toe Regularly Mattresses tend to get torn or worn out fast because some of the parts are subjected to more intense use than the others. If you want a new mattress to stay for long, you need to learn to flip or rotate it in different directions regularly. This makes sure that all parts of the mattress wear evenly. Even if you know that your mattress will wear out in the end, it is better if it wears evenly. Don’t sit on the Edge of the Mattress Most people love to sit on the edges of their beds and it is not a very good idea. When the sides of your mattress start to wear out, it is easy for the effect to spread out to the other parts of the mattress. Again, if you have a memory foam mattress you don’t have to worry about this effect. If you know that your mattress is the budget type and you do not intend to be making trips to the shop any time soon, this is a habit that you should work hard to avoid. Try Not To Sit In Bed Generally Lastly, if you can abstain from sitting on your bed unless it is during sleep time, that might be a great idea. Beds are meant for sleeping on and not sitting on. You can use seats for that purpose. If you […]
In order to function to your fullest potential you need to get a good nights sleep every night. One of the most important things you can do to make sure that you get a good nights sleep is to make sure that you have the right mattress. When you sleep on it comfortable firm supportive mattress it is much easier for you to fall asleep and stay asleep. A supportive mattress will help to ensure that your back and neck are supported when you rested night. Without a mattress that does this you were likely to suffer from back and neck pain throughout the day. Over time these symptoms will get worse which will make it harder for you to function. In addition to making sure your body feels right, a good mattress is good for your mind as well. When you sleep at night it is a chance for your body and mind to recharge. During sleep your body is refreshed and so is your mind. When you have a good mattress and you were able to relax, it is much easier for you to get the restful sleep that you need. They comfortable mattress allows you to fall asleep faster and to stay asleep because you were able to truly relax. When you don’t have a comfortable mattress it is often difficult to get comfortable and fall asleep. You may find yourself tossing and turning as you try to find a way to relax. As mattresses get older they wear out just like anything else. Over time the springs can go from being supportive to putting pressure on your body and making you uncomfortable. Many people hesitate to buy a new mattress because they can be expensive. But instead of thinking about how expensive they are, you should instead think about how much a new mattress can impact your health and your life. A mattress is not an expense, it is an investment into your health. The other thing you must keep in mind is the fact that a mattress will generally last many years. So instead of thinking about how much your mattress will cost you upfront, you should instead think about how little it actually is over the course of several years. If you were having a hard time sleeping at night and want to improve at buying a new mattress is one of the best things you can do. A new mattress can help your body feel better, and can also help your mind to relax and recharge when you sleep. Sleep is important and many people are so busy that they often suffer from sleep deprivation. Due to the limited amount of time that you have to sleep you need to make the most of every minute. You can’t afford to lay in bed and toss and turn. You can’t afford to lay in bed and be uncomfortable which keeps you from being able to sleep. The best way to make sure that these […]
A new area where entrepreneurship and sleep collide is in wearables. There are so many devices that you can use to track how you sleep. So should you get a FitBit, or some other kind of wearable device? My thoughts are that it is better to focus on getting better sleep overall, than to track constantly your sleep patterns. If you track your sleep patterns too much, then you are going to get too anxious about them and you will end up losing sleep over them. The major downside of of wearables and health tracking is how anxious and obsessed people get over them. I see this being an issue with sleep and think that tracking your sleep activity can end up being counterproductive. It is good information to know generally to figure out how many full REM cycles you are getting during an average night of sleep. It’s also good to know how much you toss and turn at night and how often you wake up during the night. Those indicators are really good pieces of information to know in general. There is no question about that. The problem is trying to worry about getting to a solution. Unless you have problems with insomnia, I don’t think it’s worth tracking your sleep activity with some sort of wearable and sensor device. Instead, go out there and try to find ways to get better sleep. Stay away from electronics before bedtime. Go for walks during the day. Cut out the alcohol and caffeine. This is the better way to go about getting better sleep.
Friends, every great entrepreneur has a great story to tell. We believe this firmly at Pine Magazine, and will continue to believe it until we lay down in our death bed. We’ve heard from some of the mattress greats, most recently the infamous Philip Krim of Casper. We’ve started in the modern day, with those revolutionizing the industry today, and will soon delve back into the history to perhaps the greatest all-time entrepreneur, the inventor of the bed. However as time goes on and on, we must nominate the greatest sleep entrepreneur of all time. Yes, there are many options available. And as we narrow down our selection to one winner, we are devastated to tell you that this man is a mystery. That the very person who brings so much knowledge to the world regarding sleep methods and sleep products is in fact a true unknown. This man is a great, a legend, a true visionary, and we only know him as the Slumber Sage. Are you a side sleeper? He’s got the info. Looking at a Saatva Mattress? Yup, he’ll fill you in on everything you need to know. Sleeping bags? Inflatable beds? Adjustable mattresses? Sleeping pills? It’s all in his warehouse. The man is not an adviser, he’s an institution. And America thanks him for his contribution. There would be a lot more restlessness in this world without him.