Sweet Sheets

You might not be able to understand how someone can spend $2500 for one set of sheets, but you can appreciate that this is a business that has been on the rise in consumer demand. Luxury sheets evoke feelings of comfort and style in those looking to increase their bed karma. Those looking for a perfectly relaxing morning can savor the delicious feelings of waking up on the weekend in beautiful colors and fabulous textures. There are a few things to keep in mind though. Extra thread count means extra fabric which theoretically means better a better product. However, once companies picked up the news that higher numbers translates into more money, they started looking for ways to get the higher counts without investing more money. Sometimes people are getting thinner thread so the count skyrockets while the quality stays the same, and they’ll become much more wary about their upcoming purchases and the supposed numbers on the packaging. Also, it’s very different to get the fancy Egyptian cotton than regular cotton, so be aware of where your threads come from are just as important as how many there are. When you search for the best sheets, LL Bean has some good reviews as does Garnet Hill. Percale scores well in choices of fabric for those who tend to overheat at night. The cooling textures tend to calm restless or uncomfortable sleepers. Sateen is soft and inviting with a breathable feel, but they do tend to wrinkle easily. Both kinds of sheets are great alternatives to those who don’t want to spend the money of Egyptian cotton. Egyptian stays smoother, but does take a while to feel soft to the touch. They’re also known to be durable which is great to hear considering they’re not cheap. There are a lot of choices on the market. Flannels are obviously great for winter, silks are great for romance, Tencel is great for those who tend to sweat as it resists bacteria and moisture. No one can wash their sheets every day, and more people don’t even wash them every two weeks. People who want new sheets want a color that complements their bedroom and a feel that brings them relaxation. Asking basic questions about how someone sleeps can help determine which kinds of sheets are right for them, as opposed to asking them what kinds of fabrics they like the most.

Sealy had a long history starting in 1881 in (unsurprisingly) Sealy, Texas. Daniel Haynes worked in the cotton fields already when he started putting cotton into mattresses, and then eventually figuring out how to compress the cotton for better comfort. When he patented the process, he was already inundated with demand for his product. Between evocative advertising slogans which included cloud comparisons and their clever design, they had all the makings of a successful company. People were finding the compressed mattresses to provide better back support and with manual labor being a large part of most people’s jobs, this provided a very welcome change. They worked on expanding their licensing to other mattress manufacturers so they could expand their processes when they didn’t have enough buying power to purchase their own facilities. They leaned heavily on the few surviving licensees during the Great Depression, and they stayed in business. Haynes did a great job at exploiting his idea to start the company and stay in business for 131 years. They certainly had their ups and downs as would be expected over that much time, but it’s an incredibly impressive story when you think of the fate of most businesses subjected to that much change and turmoil. They looked for ways to expand their business everywhere, including South Africa and New Zealand. In 2012, Tempur-Pedic wanted to put their number one competitor under their umbrella in 2012, so they made Sealy an offer which they accepted. Sealy continues to use their products in relationship with Tempur-Pedic’s process. Great ideas definitely don’t come around all that often, and they’re even harder to implement successfully. The business tried a lot of things that worked and some that didn’t. This particular business had the support of the initial successes to fuel through some of the mistakes. Some people don’t get that luxury because their first idea takes off too weakly. It’s extremely important to remember that mistakes are necessary in business, otherwise you’re not creating anything new, but too many mistakes and you won’t make it at all.

Sleep Like A Baby Please!!

If you think about improving sleep, it really should be an entirely entrepreneurial endeavor – that is really looking to disrupt what is currently happening, on a personal level.  If you’re not sleeping well, throw everything that you think you know about rest out the window.  It’s time to restart and refresh your approach. Many people think it’s one little thing, like going out and buying a well reviewed Saatva Luxury Firm and suddenly everything is fixed.  Sure, that can help part of your sleep issues, and it’s definitely better than going out there and just getting the best valued mattress.  The real issue is not being addressed, and that is understanding what makes you sleep in your core. Approach sleep like you do the rest of your life, with conviction, with courage, with relentless determination.  Don’t let this slip by the wayside, and you’ll become a true sleep entrepreneur for the ages.

When it comes to entrepreneurship, we’re all a team.  We’re all out there with an idea, a vision, that can one day define you.  To climb a mountain, knowing that it’s too steep for other men to climb, and still finding a way to make it to the top.  This is the goal for many, yet  for few. We as sleep entrepreneurs are a special category.  We really understand the importance of life and balance, and how something as seemingly simple, natural, and necessary quickly goes out the window.  That’s why we would like to take a moment to shout-out to our tech friends that make things easier for us. Sleep entrepreneurs are often just tech entrepreneurs with a bit more focus.  We may sell mattresses online, or have a digital newsletter with sleep advice like Slumber Sage.  And thus having a master of these digital options is extremely important.  Yet our time is limited, so the many moons required to master something may be out of our grasp. Thus we take a moment to honor team treehouse.  They’ve done a fantastic job of teaching our tech community how to be better, for a very reasonable cost.  They have inspired us with their easy to learn, easy to comprehend methods that truly help entrepreneurs to be better.  To be wiser.  To be more efficient.  And to in the end, get more sleep. The coding lessons are very well put together, I even was able to learn HTML in just a weekend – or at least the basics.  If you ever thought that programming was out of your reach, I think this course will make you think the opposite.  It’s every man’s coding world now, so take the opportunity that treehouse has given you and taking your coding from zero to hero. Also, take this as an inspiration.  The work that you do in this life can greatly benefit those around you in unexpected ways.  Maybe these guys were just out to make a buck, but they ended up doing a great thing for all sleep entrepreneurs, both current and present.  More advances like this can really help push the industry forward and help us all better understand the impact of sleep on our daily lives and health.  

Slumber Sage King of Sleep

Friends, every great entrepreneur has a great story to tell.  We believe this firmly at Pine Magazine, and will continue to believe it until we lay down in our death bed.  We’ve heard from some of the mattress greats, most recently the infamous Philip Krim of Casper.  We’ve started in the modern day, with those revolutionizing the industry today, and will soon delve back into the history to perhaps the greatest all-time entrepreneur, the inventor of the bed.  However as time goes on and on, we must nominate the greatest sleep entrepreneur of all time. Yes, there are many options available.  And as we narrow down our selection to one winner, we are devastated to tell you that this man is a mystery.  That the very person who brings so much knowledge to the world regarding sleep methods and sleep products is in fact a true unknown.  This man is a great, a legend, a true visionary, and we only know him as the Slumber Sage. Are you a side sleeper?  He’s got the info.  Looking at a Saatva Mattress?  Yup, he’ll fill you in on everything you need to know.  Sleeping bags?  Inflatable beds?  Adjustable mattresses?  Sleeping pills?  It’s all in his warehouse.  The man is not an adviser, he’s an institution.  And America thanks him for his contribution.  There would be a lot more restlessness in this world without him.

One entrepreneur that we really admire is the founder of Casper mattress, Philip Krim.  Casper has been named the Warby Parker of Mattresses, meaning they provide a high-quality product exclusively online with a big focus on brand and customer service.  He’s taking on the biggest mattress brands, thus far with great success.  Philip spent time at Vocalize Mobile and The Merrick Group, and has strong personal connections to the New York startup community. This market certainly isn’t the sexiest thing to come across venture capital’s desk – however Philip has managed to land funding from some premier VCs, including Lerer Ventures, Norwest Venture Partners, Crosslink Partners, and Correlation Ventures.  So far the Casper mattress reviews are very strong, with people noting the great quality of the product and the fair price.  We expect more great reviews, particularly since they have a really nice Manhattan show room that is all the rage.  They launched earlier this month, and reportedly did tremendous sales on their first day. Here’s the new mattress getting unboxed: The big question with Casper is whether it consumers will feel comfortable buying a mattress online.  The company argues that laying for a mattress for a couple minutes in a showroom doesn’t actually give you an understanding of how well the mattress will treat you after sleeping on it for a month.  So instead of the show room, they have a generous return policy that lets you return the mattress after 30 days, no questions asked.  In my mind this is a great leap forward for customers and will pay big dividends for this company in the future. Casper currently only has one model, the medium-firm, which supposedly fits the majority of sleepers.  With such a quality mattress at such a reasonable price, even if it’s not a perfect fit, it’s going to be a huge upgrade from what I’m currently sleeping on.  We’re very excited to see where Casper lands amongst the competition in their effort to provide the best luxury mattress online!

cabin bed

If your kid is happy and healthy, then your kid is probably in their room right now making a mess. That’s what kids do. It can be difficult to get them to clean up, or to clean things up yourself. To avoid stepping on that cursed plastic train for the 10th time, you might want to consider getting your child a cabin bed. It’s in the family of bunk beds but comes with some very great storage features. Drawers at the bottom are common but they’re not exactly comfortable or convenient to use. Cabin beds offer large cabinets under the bed for easy access and use. It may even make your child want to help clean up as he’s likely probably on the floor of his room rolling around his toys. It’s much different for a kid to shove things in a large cabinet rather than in limited drawer space. Cleaning isn’t easy but it’s something that needs to be done. Marketing convenience to people is pivotal to selling these kinds of beds. They’re likely already people who work on a full-time basis so the idea of any effort can be just too exhausting. It’s really easy for people to pretend that they clean regularly. But there are more cases than we probably care to admit where short of a full-time housekeeper, their house is never going to be as clean as they want it. Large cabinets might just give people a (small) boost to the never ending battle of junk and clutter. Clear space on the floor might make people more likely to want to clean the actual floor and continue on until the rest of their home is done. Selling the health of their kid and themselves is always a great way to go, and while messes will always be difficult to start on, it can be nice to get some help from the furniture in your home, if at all possible.

Rock Your World With A Floating Bed

John Huff was an inventor of numerous wellness products, but his floating bed is definitely the most well-known. He felt strongly that people are relaxed and made healthier through the rocking motion of his design. The natural movement of your body during sleep is meant to work with the rocking motion to improve circulation and promote a better night’s rest. It can be featured both indoors and outdoors. The outdoors version comes with a tripod setup where the bed hangs from the middle. The aesthetics are slightly more questionable than the indoor ones which feature a chain attached to the ceiling. When I really think about it, I can see why this bed has the potential to be a more popular choice on the market. I’ve stayed in some fairly nice hotels before and never seen this, but I can imagine it to be a selling point for anyone looking for novelty and a good way to separate yourself from your competitors. Considering sleeping disorders are rampant amongst Americans, you can market to anyone looking for natural remedies. A good host looking to trick out a guest room could also find this to be a fun way to spice up the visiting experience. No product is without its caveats so you might want to keep in mind that this bed requires a strong commitment from the buyer as you will need to work out a much more complex installation than a standard mattress. Their website seems to claim a lot of things about this bed which seem circumstantial at best (e.g. please don’t expect this bed to cure your child’s autism.) Cost and practicality are always factors to consider with any purchase as this bed will run you about $4-5k for the larger styles. Depending on your body type and how you like to sleep, it might seem like a chore to get in and out of the bed. Certainly your days of flopping into bed would need to be over. For all the reasons not to buy a floating bed though, the few reviews found online are actually all positive. For anyone who’s fallen asleep in a hammock or relaxed away an afternoon on a porch swing, it could be well worth checking out a floating bed for your home.

People have been soothed by water since the beginning of time, so it’s no surprise that it would be associated with sleep. Some believe that they started with the Persians and goatskins, but our earliest records come from the 1800s when Dr. Arnett developed it to help people with bedsores, a recurring theme for mattress success. Dr. Ho0per wanted to design one for those with arthritis issues, but again had the temperature issues. Always ask the people who spend the most amount of time with something how they feel about it. Drs. Arnett and Hooper may have been able to put water into material, but they couldn’t figure out a way to keep it warm, and it’s not hard to figure out why it didn’t take off as to make untold amounts of money. However, a student in San Francisco was going to continue to try to get this whole thing right. After filling a chair with jello (which didn’t end up going well) he was finally able to get the modern water bed patented, and about a fifth of all mattress sales were waterbeds in 1987, which is just insane. Wave control, back support, novelty and heat certainly present a lot of reasons to want to buy one. However, somewhere along the way they went from being coveted to highly tacky. Bachelors trying to lure in women, or cheesy motels spring to mind when people think of them today. My parents have had one for the last 30 years, so I have a very different connotation to them. I always thought they were kind of fun, and I still love the idea that when I get into bed, it’s already warmed up for me as I tend to run on the cold side. They still had their down points though. Never was the best idea to upset our cat anywhere near the bed since his claws tended to run through the blankets into the mattress, plus it’s best for people who aren’t interested in moving in the next several years. It’s also much harder to find blankets and sheets. Still, it’s the same concept as foam mattresses since they move with your body and do help people with circulation issues or back pain.

Tempur-Pedic is the story of a company facing some major odds of success, and employing some extreme perseverance to finally reach their goal. Tempur-Pedic mattresses are made from memory foam which has an interesting history. In the 1960s, NASA commissioned the development of it to help crash gear for astronauts, and after that it was used for football helmets. Finally in the 90s, it was developed for mattresses. It’s made from polymers (complex plastics) and it’s not easy to design. The process was imprecise and expensive and only the Swedish company Fagerdala was interested in taking on this complex task. After much trial and error, they produced the mattress which would eventually lead to the very profitable company we now know today. Because of the process, it was incredibly expensive and was first only used in hospitals. The ill effects of lying in a bed for long periods of time were significantly lessened by memory foam. You can imagine how valuable this could be to those needing to undergo long recovery periods or treatments. You can also imagine how difficult it must have been to study and invest and struggle with the many steps involved to try to determine how to mass produce these mattresses without knowing exactly what kind of demand would be out there for them in the public sector. It’s easy to think that profitable companies just chug along and make their money by overcharging you for whatever the product of the day is. ‘New and improved’ are just marketing slogans that have ceased to have any meaning. But in reality many large corporations take huge risks to bring innovations to the marketplace. Some don’t pan out, but Tempur-Pedic had the courage to take on an endeavor that no other company would touch and it paid off. There’s no denying that Tempur-Pedics are incredibly sought after and valued mattresses of today.

Some people (who may or may not tend to flock to Colorado) love camping. There are lifetime campers who will continually need gear replaced for many years to come. They know what they brands and features they want whether they’re renting or buying. However, there are a lot of people who want to try hiking every time a movie comes out that sparks an outdoor trend. Camping requires a lot of commitment and it can be daunting to actually determine what just ‘trying it out’ means. One marketing technique is to have an experienced camper rent equipment and serve as a guide for a low price to those on the fence. Of course, there are places that do this, but for the novice camper it can be hard to navigate. The beginner lives in the city, and they’re likely to go online first. If an ‘on the fence’ camper wants to give you money, then you’d better make it easy for them to do so. You should make prices clear upfront, the relevant information easy to find, and ensure all questions can be answered quickly. Quick searches turn up some of these things, but not all and descriptions are written as if someone already knows the camping world. Low-price, all-inclusive packages could really appeal to someone who is just starting out with some very basic instructions. (This is a sleeping bag, and you use it to sleep when a bed isn’t available…) Sleeping on a trail or in a tent can be the most off-putting thing to city dwellers who have certain standards. It’s certainly the first reason I want to bail from a camping trip. But there are profits to be made on marketing to potential outdoors-y people, and for those who would like to be for the day. For example, the Eddie Bauer Airbender has an inflatable mattress built into the bag and runs up to $800. Campers look for light-weight, warm, comfortable bags. The Micro MC Summit and the Big Agnes are both well rated brands which aren’t quite as expensive and definitely worth considering. Keeping your audience and their goals is pivotal for marketing in general, but especially breaking into a more niche group of people. Get people out there for one day without being eaten by a bear, and they might consider buying that same sleeping bag you originally rented to them, or at least renting it again.


Tempur-Pedic’s GrandBed will run you $8500 without tax for a California King. Staying in business for them is about attracting people who understand the price of comfort. Tempur-Pedic has a reputation for helping with back and neck pain as well as for those with restless partners. Their famous commercial features a girl bouncing up and down on a bed while a glass of wine stays upright not more than a few inches away. No transfer of motion means more sleep for couples. Tempur-Pedic seems better suited for older people. Bizarrely, a substance that doesn’t spring back quickly but rather remains compressed makes me feel frustrated. However, when someone with chronic back pain sees a difference from a memory foam mattress, then there’s very little limit to what someone will pay to rid themselves of the pain. The company still hold contracts with hospitals to help those who are bed-ridden. Another thing to set them apart is that they showcased their flexible bed bases. Their foam is obviously able to conform to individual’s bodies and therefore able to conform to anything else. Adjusting to whichever way feels the most comfortable is certainly attractive for lumbar support. They also offer some attractive features like a cooling material for those who become overheated at night, as well as material that is said to hinder dust mites. How this might happen still seems unclear from their website, but still a great way to market for those concerned about the longevity of their expensive mattress. They offer a 90 day trial, and a 10-year warranty. They sell sheets too, and they offer a limited warrant on sheets for a year. Thought that was kind of classy as I’ve never seen a warranty on something routinely subjected to bodily fluids on a daily basis. Also, their prices include free delivery, set-up and removal of your old bed.

Sleep Pills

Over the counter pills and prescriptions: there seems to be no end to products related to getting to sleep and staying asleep. And with millions affected with stress or poor lifestyle habits, many companies are doing exceptionally well. Sleep psychology seems to be about as accurate as regular psychology, which is to say only so accurate.  A psychologist can certainly try to address the causes surrounding any kind of disorder, but there is only so many things you can really say to someone to help them feel better. It also takes time and a willingness to change. As that time ticks by, you might need some help until you can get there on your own. The most wonderful kind of sleep is the kind that isn’t brought on by pills or aided by an apnea machine, but that’s not how a lot of us achieve our rest.  Something like a snoring mouthpiece option can have a profound effect on your rest, but again you’re depending on a device, rather than your natural self. It’s not easy to find accurate numbers for any company, because there’s so much information to keep track of. Also, there are a lot of people who have no interest in sharing that information. This little post isn’t meant to be about conspiracy theories, but there are a lot of doctors, companies and drug reps who want to prescribe a lot of medication. It’s an insane amount of chemicals altering people’s natural states which may spell out huge profits now, but could make things worse in the long run. There are also a lot of chances for the side effects to rear their ugly heads. One reason why you might want to read a blog like this is because you’re motivated by money, which is a big motivator for all of us, and yet we are uncomfortable talking about so many aspects of how money is made. Part of the reason why there are an insane amount of prescriptions is because the regulators turns a bit of a blind eye to how doctors make decisions. Companies know this and so drug reps take the time to cultivate relationships so that doctors aren’t making decisions based solely on patient care. Doctors need to pay rent too, and more importantly they’re concerned with paying back student loans. They’ve also spent the last 6 days on no sleep, so they probably know how to value rest. I have a stash of natural over the counter pills which I actually feel do work sometimes. I love them because I have a very hard time falling asleep. Prescriptions scare me since I have a predilection to addiction. It’s bad enough that I do the OTC ones, but I really am a sucker for the words ‘all natural,’ even though there’s nothing natural about a pill. I’ve never found capsules growing in the woods. One marketing technique to discourage prescriptions would be to get OTC sleep aids out of the ‘Pain’ section of […]

All successful companies have to stay innovative and Serta is no exception.   They are not the Serta of Yesterday.  Serta offers a lot of different options for every kind of need, and talks up their well-earned awards and how many satisfied customers they have. As well they should; they’re an extremely trusted brand. They offer a 45-day comfort guarantee so you can return your mattress if you’re not sold on how much it helps your body. However, given the amount of effort that goes into a return, I wonder how often people actually take advantage of that unless they downright can’t sleep on the mattress. They also offer a one-year warranty. One huge success that keeps Serta with some consistent business would be the smart move to win the lion’s share of hotel businesses. For all the rooms out there in all the towns in the United States, that’s a pretty big accomplishment and it gives them a lot of exposure. Even the Bellagio trusts Serta for all of their upper-crust customers, and Serta offer a way for their customers to get that comfort at home. Marketing-wise I think they did a great job with the sheep. Some might find it corny or annoying, but I think it’s pretty cute and a good way to give your potential customers a way to remember you. Their website even makes up little stories to go along with each number. It’s a way to make you think about what it feels like to be so relaxed you can’t stay awake, I don’t know about you but that’s a beautiful feeling to associate for me. One note about their website, it’s not as upfront about prices as Sealy or Tempur-Pedic’s are, possibly because if price is a factor then you probably aren’t on the right site. Even their little 5 question survey about what you want out of a mattress mentioned nothing about price, and typically budget is a factor in purchasing. Keeping clientele in mind is important but so is ensuring a company has nothing to hide. People will certainly find out eventually, and in the electronic age they aren’t likely to find out after they’ve already become enamored with a certain model.